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Universal to introduce Blu-Ray flipper discs

From The Universal press release-“In a move that is poised to elevate the Blu-ray™ Hi-Def format and provide consumers with the ultimate in convenience and viewing flexibility, Universal Studios Home Entertainment (USHE) announced the introduction of groundbreaking dual-format discs containing both Blu-ray™ Hi-Def and DVD versions of some of Hollywood’s most iconic films.  An industry first, the new “flipper” discs will launch on January 19, 2010 with the blockbuster superspy thrillers The Bourne IdentityThe Bourne Supremacy and The Bourne Ultimatum, starring Matt Damon, premiering as individually packaged Blu-ray™ discs.For the first time ever, consumers will have the ability to choose between Blu-ray™ and DVD formats, simply by flipping a single disc.  With complete utility in one convenient package, the revolutionary medium can be used on any DVD or Blu-ray™ compatible player, game platform or computer, making it ideal for anyone planning to upgrade to Blu-ray™ at a future date as well as current owners of both Blu-ray™ and DVD systems.  Each side of Universal’s flipper discs includes the entire movie as well as all available bonus features, with the Blu-ray™ side featuring exciting BD exclusives such as U-Control and BD-Live™.”

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December 3, 2009 - Posted by | News | , , ,

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